What Drives Success in Your Business?

By Lisa Blankman, CPA
Manager, Audit & Assurance Services

It’s all too easy for business owners to get lost in the hustle and bustle of their workday lives. Routine gets in the way of reflection, clouding their long-term vision for the company, or even the effort to focus on it! As business guru Michael Gerber said, you need to take time to “work on your business, not just in your business.” That will be the cornerstone of you finding your SUCCESS!

Stepping back and taking a bird’s-eye view of your company is essential for it to evolve and thrive. Business owners who find themselves stuck behind their desks are the ones who shoulder too much responsibility and don’t depend on other forces to help drive the business toward success. As an owner, you need to realize you’re not alone in your efforts. You also need to identify the barriers to your company’s success and develop a plan to overcome them.

Schedule a specific time on your calendar each week, to take your mind off your daily tasks, and think about the other potential success drivers of your business. Which ones are steering you toward your goals? These success drivers could be your employees — their work ethic, talents and skillsets, the management team — the leadership they provide in the many facets of your business, or your offering of products and services. The list goes on. Determine which current drivers deserve the most investment of resources, as well as new ones that have less potential for the results you seek.

As you reflect on your business condition, you should also ponder on whether the past drivers of success hold the same potential they did a few years ago. Should their place in your planning remain? Are any of them falling short? Do they require some re-engineering?

By stepping back on a regular basis and enabling yourself to analyze your business away from day-to-day distractions, that will allow you to see more clearly a better path forward. And therein lies the success you seek!

If we can assist you further with achieving success in your business or personal affairs, please call Lisa Blankman at (317) 613-7856 or email lblankman@sponselcpagroup.com.

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