By Lisa Purichia
Partner, Director of Accounting Services & Retirement Plan Services
Attitude is vital in leading your organization through the challenging times we have experienced this year. As the leader, your attitude and approach to problems will set the stage for what happens next. Without the appropriate response, your team will either rise to the challenge or fall into despair.
Amid COVID and the general upheaval in the world right now, it’s sometimes hard to put on a happy face. But as the leader of a company, you must maintain composure and keep your team motivated. Now more than ever, it’s important to pump up your efforts to boost employee morale. Your demonstration of a confident response to these many challenges in somewhat unchartered waters will solidify your team’s response.
Maybe at the start of every workday morning, you could post a positive story on your office’s newsfeed. You could also share fun family photos, pictures of pets and videos of weekend activities. Pull everyone out of the funk that this year is causing. Let your clients know that you’re still here for them 24/7! Remind them through weekly or monthly e-blasts about how you’re managing to safely stay open and offer the same great products and services. Most importantly, keep an optimistic outlook! Your reassurance will energize them.
Positive thinking not only helps you persevere — it also attracts people who can help your company grow. Positivity begets more positivity. Have a sense of gratitude; there are still things to be thankful for every day. Your enthusiasm during arduous times will likely rub off on prospective clients and persuade them to do business with you. It will also convince your current clients and employees to stick with you for the long run.
Your attitude ultimately complements your brand image, which will help you build a rock-solid reputation in your community and marketplace.
From a professional and personal standpoint, we’re on a rocky road right now. But if you keep on trucking with a smile and a heart full of hope, you’ll get over the hurdles. Just remember what the renowned motivational speaker Denis Waitley once said: “Your attitude is either the lock on or the key to the door of success.”