By Lisa Blankman, CPA
Manager, Audit & Assurance Services
[email protected]
Given the disruptions of last year, you’ll naturally want to hit the ground running in 2021, but don’t get lost in the daily hustle and bustle. Routine can get in the way of reflection, clouding your long-term vision for your company. As business guru Michael Gerber said, you need to take time to “work on your business, not just in your business.”
Stepping back and taking a 360-degree evaluation of your company is essential for it to evolve and thrive. Adaptation and evolution are vital right now, as we continue coping with what COVID throws at us. As these hurdles pop up, you may wonder when you’ll even have the time to think about the long term.
Schedule a specific time on your calendar each week to take your mind off your daily tasks and think about the other potential success drivers of your business. Which ones are steering you toward your goals? These success drivers could be your employees — their work ethic, their talents and skillsets, the leadership they provide in the many facets of your business — or your offering of products and services. Determine which current drivers deserve the most investment of resources as well as new ones that have less potential for the results you seek.
As you reflect on your business condition, you should also ponder on whether the past drivers of success hold the same potential they did last year before COVID hit. Should their place in your planning remain? Should you stay focused on the alternative business practices you established amid COVID?
By reflecting on a regular basis and enabling yourself to analyze your business outside of day-to-day distractions, your vision for long-term success will improve. During this time of uncertainty, it’s important to always keep tomorrow in mind as you deal with the challenges of each day.
If we can assist you further with achieving success in your business or personal affairs, please call Lisa Blankman at (317) 613-7856 or email [email protected].